Tag: <span>algorithms</span>

Understanding the Anchor Text Any website. It doesn’t matter what it is — they all have this in common. Nearly every page you visit on the internet has anchor text. These are links in the content that take you to other parts of the website or elsewhere on the web. Anchor text is really important […]

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal […]