Tag: <span>anchor text</span>

Understanding the Anchor Text Any website. It doesn’t matter what it is — they all have this in common. Nearly every page you visit on the internet has anchor text. These are links in the content that take you to other parts of the website or elsewhere on the web. Anchor text is really important […]

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]