Tag: <span>seo strategy</span>

Understanding SEO (Search Engine Optimization) The only way of ensuring that you grow your blog is by promoting it. Currently, there are millions of blogs that are being tracked by search engines. The idea of just publishing contents that are compelling isn’t enough. The only way of ensuring that you increase the traffic to your […]

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]